“Price is what you pay, Value is what you get”
How do you know what you’re paying for? How do YOU measure value? It is a personal choice that only you can make. If you are anything like me, you like information to help make the right decisions. I’ve put together just a few pointers to think about if you are considering investing in YOUR Impressive Memories. If you have questions, just ask – always happy to answer.
My aim is for you to really enjoy the journey of capturing your memories, just as much as bringing you years of pleasure and enjoyment from the items I create for you. Life casting is exciting. Having jewellery inspired, designed and hand made by your most impressive memories is a fantastic experience. I want you to love it!!
HOW DO I MEASURE PRICE & VALUE?
When I visit my hairdresser, I enjoy being brought a delicious cappuccino, while I wait to have a relaxing Indian head massage and a warm soothing hand massage – the fact I get an awesome haircut is actually a bonus! I value the experience. I could go elsewhere, I have gone elsewhere…I got a mug of instant coffee and a shampoo – I choose to enjoy the service as much as I enjoy the end product.
I recently upgraded my web hosting package. The price I had paid was low, but so was the care I got when a problem arose with my website. Instead, I chose a new supplier not based on the cost of the service, but on the service – which had a cost. Paying a higher price was not an issue because I wanted to know I was in safe hands, my site was cared for by a local, reputable & respected company. When issues arose during the transition, I didn’t panic – I trusted them.
When I need painkillers I buy the cheapest on the shelf. The ingredients are the same – I don’t care about the packaging.
HOW MUCH WILL IT COST?
I get asked this a lot by customers, so here’s a few of my thoughts on it…
When you have memories created by me, you are investing in a beautiful keepsake, hand made, bespoke & uniquely made – a genuine one off. I am always conscious of cost and I offer my customers split payments options. I accept cash, paypal & credit cards. They trust me to make a high quality product, I trust them to pay in instalments.
Gift Vouchers are a fantastic idea for new parents. When new babies arrive we often get inundated with beautiful outfits (that last a fortnight). How much would you spend on a gift for a new born? £20? £30? £40? Multiply that by three or four friends and instead of a selection of Babygro’s stored in the attic, mums and dads could invest in a life cast to enjoy and treasure for a lifetime, or wear a beautiful silver pendant to proudly mark the arrival of their impressive new addition.
My prices can all be found on my website. I am happy to chat if you’d like something bespoke created. Contact me HERE.
WHAT ARE YOU PAYING FOR?
You are paying an artist. Making a living as an artist can be hard. Being self employed is hard work! Turning a hobby (or a dream) into a business can takes years. Being able to make an item, is not the same as being able to provide a business & service to the public. The price also has to include paying the tax man, having the correct public liability insurance, providing a warm and safe environment for you to visit, marketing costs, advertising costs, packaging, research & development and most of all the hours and hours of work!!
Can you tell I feel very strongly about this? Perhaps it’s because I know the time and investment that I have put into building Impressive Memories into the business that it is today, or maybe because it pains me to see unsuspecting customers who went elsewhere – heartbroken because they didn’t know the pitfalls that would lie ahead of them – did they only look at a price, and not the value? And also those who opted to go to Mothercare or John Lewis, expecting the high price tag to bring high class results – not realising that the mass produced sample they were shown, was not made by the person who is now making their item. Life casting is an art…all artists are different. Choose the artist that feels right for you.
MONEY SAVING OPTIONS
Having a baby is an expensive time! Choosing a budget that is right for you is important.
- Option 1 – You could give it a bash yourself! Buy a kit on Ebay and give it a go – it’s great fun.
- Option 2 – Hint to family and friends that you would like a gift voucher, or a financial donation.
- Option 3 – My standard frame range is more affordable than my luxury frames. One of my most popular sellers is my standard black frame.
You can always reframe in the future – you can’t turn the clock back and make those little feet tiny again.
- Option 4 – Have less casts taken. Why not have just one hand and one foot cast? Far better to have the quality, than quantity.
- Option 5 – The process of making jewellery can vary a great deal, this influences the cost to the maker and the price to the customer. They may not have used expensive kilns or the tools and machinery to give your item strength and longevity. They maybe haven’t soldered the attachment (the part that attaches your charm to your necklace or bracelet). Soldering gives added security against losing your piece. The making process will influence the price – but at what cost? Is it worth saving a few pounds and risking it being lost? Losing any jewellery is unpleasant, but how would you feel to lose something as precious as this?
All my jewellery is kiln fired, tumble polished & soldered. Nothing is 100% safe, but I make it as safe as it can be.
Why do you value having this made? Would it matter to you if they only lasted a few months and not a lifetime? Here’s what one mum told me…
“When I had casts of my daughter made at 6 weeks old, I adored them. They meant the world to me – Now she is 6 years old they are absolutely priceless. To be able to look back and touch and feel that memory is beyond words. She might be a mum herself one day and be able to show HER OWN daughter.”
Comments like that are why Impressive Memories is my pride and joy, but sadly I also get messages from parents who now have crumbling casts…others have brought me mouldy casts, distraught that their investment is rotting & disintegrating. I’ve been asked to repair framed casts that crashed to the ground, because the wrong adhesives were used. The value has gone. Your necklace that was as precious as having your child wrap their arms around your neck, now gone…lost…for what? Was it worth saving a few pounds? I am not for one minute saying that my work has never broken, or glass has never cracked, therefore, I do know that I can repair & rectify (almost) any issues. I’ve been here over 12 years and plan to be here for many more.
If you didn’t have casts taken – would you regret it? I know I do. Can you remember what your baby feet looked like at 11 days old? Gino’s mum and Dad do…
I discovered casting after I had my daughter – unfortunately, the first casts I have of her are (mostly) not very good (understatement)!! I would love to have had the skills I have now, when I had her…but without her, I’d never have the business I have today. She is also the sole reason I work as hard as I do, she is my purpose, my inspiration – She is my ‘Why’.
So, I just have to accept the box of strange shaped, fingerless hands and feet with three toes…because to me they are still my Impressive Memories.
Have an Impressive Day, Best Wishes, Jen xxx
If you’d like to contact me, get in touch HERE.
Got more questions? Check out me Q & A page HERE.
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